Double your dating sales funnel

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I decided to study De Angelo's site to see exactly what he was doing right. Take a look at the traffic that Double Your Dating receives each month (image from Compete.com) Clearly, De Angelo has managed to build a large following, and from what I hear, he’s making a ton of money.For the uninitiated, a squeeze page is nothing more than a simple web page used for collecting names and email addresses.The process of collecting names and addresses for marketing purposes is called “list building” and later we will learn why list building is the cornerstone of any online business.

There are essentially three steps to creating a marketing funnel: Each of these steps will be covered in detail in separate posts, but for now I will only show how the steps hang together to make a simple but effective system for making money online.

Let’s start with how Gene covered the idea of “Prospect Awareness”: In other words, your marketing message should always be designed based on how aware your prospects are of who you are, what you’re selling, and why you’re selling it.

Crafting your marketing message without considering your prospects level of awareness is like approaching everyone at a party the same way – both your friends and strangers. You’d initiate a conversation differently with strangers from the way you would family and friends. Because of their level of awareness of who you are.

While knowing exactly what KPI would be best to set for your business depends on your specific situation, let me walk you through some ideas and typical goals to give you a starting point.

From the moment a potential buyer discovers visits your website to months after a sale, setting the right KPIs can guide you to make the most effective tweaks to lead to more sales, growth and customer retention.

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